Amazon Ads Campaign Optimization
Structuring and tuning Sponsored Products, Brands, and Display campaigns — bid strategy, placement multipliers, and keyword harvesting that actually move ACoS instead of just click volume.
Completed November 17, 2023
The actual work, and the actual numbers
A slice of what we've built. Our experience runs across a lot more categories and products than fit on one page.
Screenshots, not case study graphics
We'd rather show you raw Seller Central screenshots than a designed case study PDF. Anyone can make a chart go up in Illustrator.
We've managed and scaled accounts running anywhere from $1,000 to $200,000 per month in ad spend, so if your account sits somewhere in that range, we've seen your situation before.
All of it is below. For a deeper look at one service specifically, the A+ Content, 3D rendering, and PPC performance pages have the same examples alongside the rest of what that service covers.
A+ Content build-outs
Enhanced brand content that gives a listing somewhere to sell after the images have done their job.
Product 3D rendering
When the original photography can't carry the listing, we render instead.
PPC performance
Six real accounts' ad performance, pulled from the advertising console. Scrub through each one to see Sales, RoAS, and spend by month.
Sales
$3,350,834 total
RoAS
3.17x average
Spend
$1,058,045 total
Impressions
345,213,619 total
ACOS
31.58% average
Sales
$3,356,388 total
RoAS
8.82x average
Spend
$380,563 total
Impressions
60,044,896 total
ACOS
11.34% average
Sales
$6,165,323 total
RoAS
5.44x average
Spend
$1,133,971 total
Impressions
332,339,715 total
ACOS
18.39% average
Sales
$155,014 total
RoAS
4.35x average
Spend
$35,669 total
Impressions
12,913,239 total
ACOS
23.01% average
Sales
$465,413 total
RoAS
5.90x average
Spend
$78,877 total
Impressions
47,097,385 total
ACOS
16.95% average
Sales
$960,274 total
RoAS
4.02x average
Spend
$238,906 total
Impressions
157,667,601 total
ACOS
24.88% average
Amazon advanced certifications
Current, and held directly — not by a subcontractor.
Amazon Advertising Foundations
The baseline certification covering how Amazon's ad auction works, how the ad types differ, and how targeting and budgets interact. Everything else builds on this.
Completed November 17, 2023
Amazon DSP Advanced
Programmatic display and video, on and off Amazon — remarketing to shoppers who viewed a listing but didn't buy, and reaching audiences before they ever search.
Completed November 17, 2023
Amazon Marketing Cloud
Amazon's clean-room analytics tool. Shows how Sponsored Ads, DSP, and organic traffic actually work together across a customer's path to purchase, instead of guessing from five separate reports.
Completed November 17, 2023
Amazon Video Ads
Sponsored Brands video and OTT placements on Fire TV — video ad formats that show up in search results and on streaming devices, not just banner space.
Completed November 17, 2023
Amazon Ads Advanced Retail
Advanced strategy for retail-specific catalogs — multi-SKU brands, seasonal assortments, and the bid logic that's different when you're managing dozens of ASINs instead of one hero product.
Completed November 16, 2023
Case studies
Five accounts, with the before-and-after numbers as reported by Amazon Business Reports.
ClearShield
+119% revenue in the first month
$41,816 → $91,572/month, on nearly flat ad spend.
TACoS fell from 5.50% to 2.58% while the flagship ASIN's conversion rate jumped 54%. The growth came from monetizing existing traffic better, not from spending more to get it.
Patriot Crew
$174K → $388K/month
+135% average monthly sales in the first month of management.
An already-healthy account that had plateaued — the ceiling was a campaign structure built for a much smaller catalog. Growth showed up immediately and held through month two.
HIKERS Co.
+104% conversion, in 30 days
4.02% → 8.20% on a core ASIN.
Sessions fell 51% as traffic normalized, yet sales held almost flat — down just 1.2%. The listing kept nearly all of its revenue on half the traffic, a stronger base to scale from.
Primal Power Liver
+33% sales, month over month
$7,993 → $10,642/month, the first full month after onboarding.
The account had softened during the July transition. By August it had recovered and then some — sales, sessions, and units all finished above the pre-onboarding baseline.
Emerald Plastics
$2,381 → $6,546/month
+175% sales from a cold launch, in two months.
No sales history, no reviews, no ranking to start. Orders more than doubled and units grew 164% as traffic scaled toward the best-performing ASINs.
Want this level of detail on your own account?
The free audit is twenty minutes inside your real account, with Dale telling you what he'd change and in what order.
Questions about the audit call
What happens on the call?
Twenty minutes. You share your screen or grant read access, Dale opens the account, and walks through what he sees: bid settings, placement multipliers, campaign structure, where spend is going that isn't producing anything.
You end the call knowing what you'd change even if you change it yourself.
Is this actually free, or is it a sales call?
It's free, and it's also how we decide whether to work with you. Both things are true and pretending otherwise would be silly.
What it isn't: a slide deck, a discovery call that ends in "let me schedule a follow-up," or someone reading you a generic report. Dale is looking at your live account.
Do I have to give you access to my Seller Central account?
Not for the audit — screen sharing is fine. If we work together, we'll ask for standard user permissions on the advertising side only.
Why do you ask about my ad spend before I can book?
Because Dale takes every call personally and there are a limited number of them. The $10K/month floor is where the method has enough to work with.
If you're below it, that's not a no forever. Take a look at everything else we do — content, graphics, 3D, inventory, IP enforcement — most of it doesn't have a spend floor.