One manager, no rotation
Dale personally manages the account. If that ever needs to change, you'll hear it from him before it happens.
Dale has helped hundreds of brands scale on Amazon
You'll be working with Dale. Just Dale.
Not a team, not a pod, not an account executive who hands you off after onboarding. The person who audits your account is the person who manages it, for as long as you're a client.
About Dale
Dale is an inventor and entrepreneur who scaled his own brands to seven figures on Amazon before he ever took on a client.
Since starting the agency on Upwork, he's become the highest-ranked "Amazon Expert" in the world on the platform. He's also the founder and CEO of Brainy Brands.
On Upwork, Dale is a Top Rated Plus freelancer, an Amazon Certified PPC Expert, and an Amazon FBA Launch Specialist.
Unlike most agencies, Dale personally oversees and manages every part of your account. Consistent communication, dedicated attention, and no being passed between account managers. That's the Brainy Brands promise.
Dale on Upwork
4.9/5
98 client reviews
100%
Job success
203
Total jobs
8.8K
Total hours
Figures from Dale's Upwork profile. See it on Upwork →
A quick hello from Dale
Why the model matters more than the bio
Ever wonder why agencies that claim deep Amazon expertise have never run a product of their own? We've private-labelled, innovated products, and built seven-figure brands in our own portfolio. Everything we do on your account is built on something we've already done on ours.
Most Amazon agencies are built to scale headcount. They hire junior managers, give each one fifteen to thirty accounts, and lean on software to make the bid decisions. When someone quits, your account gets reassigned and the new person starts learning your catalog from scratch.
If you've been through that two or three times, you already know the cost. Nothing compounds. Every quarter is a reintroduction.
Brainy Brands is deliberately small so that doesn't happen. Fewer clients, one manager, and a hard cap on how many accounts we take at once. We also only take a client on when we're confident we can deliver real value — if we don't think we can, we'll tell you. If we're full, we'll tell you that too.
Our mission
Concrete, measurable results. Since 2013 we've worked alongside some very successful Amazon sellers, and we've kept learning new techniques the whole way rather than settling into one playbook.
Our aim is a long relationship where you're happy to pay us because the value is obvious — not a short engagement that looks good on our revenue and mediocre on your P&L.
What you're actually agreeing to
Response within 24 hours
Every message, every time. Not "business days depending on volume." A day.
A flat monthly fee
Not a percentage of ad spend. The standard agency model pays them more when you spend more — which is a strange thing to agree to when the goal is spending less.
A guarantee with real conditions
Written down, tied to a specific number, with a defined consequence if it's missed.
Who this is a bad fit for
Worth saying plainly, because a mismatched client wastes everyone's time.
- Under $10K/month in Amazon ad spend. There isn't enough waste in the account yet for the guarantee to be meaningful. See our other services and come back later.
- Looking for the cheapest option. Manual management costs more than software-run management. That's the tradeoff.
- Wanting someone to take over completely and never talk. This works when the seller stays involved in category and margin decisions.
- Expecting results in week one. Meaningful spend reduction shows up early. Structural work takes longer.
Start with the audit
Twenty minutes, live, on your actual account. You'll get a clear read on where the money's going whether or not you work with us.