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Full PPC Build-Out & Management

This is the service the guarantee attaches to. Campaigns built and managed by hand, with Amazon's dynamic bidding and placement multipliers turned off.

What we do differently

Amazon's default settings let Amazon decide what you pay. Dynamic bidding adjusts your bid in real time. Placement multipliers add a percentage on top. Both are on by default, and both work in Amazon's favor, not yours.

We turn them off. Then we set every bid manually, top down, and manage them by hand from there. It's slower work than letting an algorithm run it — that's the point. It's also why accounts we take over usually spend less within the first month.

What gets built

Most accounts we take over are running a campaign structure built for a much smaller catalog, or one an agency set up once during launch and never revisited. We rebuild it around how the account actually looks today — separating campaigns by match type and by ASIN so each bid can be moved independently instead of dragging a group of unrelated keywords with it.

Search terms get reviewed on a real cadence, not once at setup. Wasted spend gets cut into negative keywords before it compounds. Sponsored Products, Sponsored Brands, and Sponsored Display are coordinated so they're not quietly bidding against each other for the same shopper.

What gets managed, every week

The build-out is the easy part. The management is the actual work: dynamic bidding down to fixed, placement multipliers to zero, and every bid walked up or down by hand based on what it's actually doing to volume and cost — not on what an algorithm optimizing for Amazon's own numbers decides to do with it.

This runs every week for as long as the account is ours, which is the reason we cap how many accounts we take on.

PPC performance

Six real accounts' ad performance, pulled from the advertising console. Scrub through each one to see Sales, RoAS, and spend by month.

Sales $3,350,834 total
RoAS 3.17x average
Spend $1,058,045 total
Impressions 345,213,619 total
ACOS 31.58% average
Sales $3,356,388 total
RoAS 8.82x average
Spend $380,563 total
Impressions 60,044,896 total
ACOS 11.34% average
Sales $6,165,323 total
RoAS 5.44x average
Spend $1,133,971 total
Impressions 332,339,715 total
ACOS 18.39% average
Sales $155,014 total
RoAS 4.35x average
Spend $35,669 total
Impressions 12,913,239 total
ACOS 23.01% average
Sales $465,413 total
RoAS 5.90x average
Spend $78,877 total
Impressions 47,097,385 total
ACOS 16.95% average
Sales $960,274 total
RoAS 4.02x average
Spend $238,906 total
Impressions 157,667,601 total
ACOS 24.88% average

Proof, not projections

Five accounts, with the before-and-after numbers as reported by Amazon Business Reports.

ClearShield $41,816 → $91,572/mo +119% revenue in the first month, on nearly flat ad spend.
Patriot Crew $174K → $388K/mo +135% average monthly sales in the first month of management.
HIKERS Co. 4.02% → 8.20% conversion +104% conversion in 30 days, with sales holding almost flat as traffic normalized.
Primal Power Liver $7,993 → $10,642/mo +33% sales month over month, the first full month after onboarding.
Emerald Plastics $2,381 → $6,546/mo +175% sales from a cold launch, in two months.

See the full write-ups on Portfolio →

What this service is backed by

25% less ad spend while maintaining sales and ranking.

Available to accounts spending $10K+/month on Amazon ads, after a qualifying audit. If we miss it, you get your money back or we keep working free until we hit it.

See if your account qualifies